16 Apr 2014

Money & Finance

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I’m a great believer in social media as an avenue through which small businesses can build a customer base and engage with influencers within their specific sector. Entrepreneur, Shama Kabani (formerly Hyder) also believes in social media marketing. Seen as an expert in her field she has released a book entitled “The Zen of Social Media Marketing”.

I was lucky enough to catch up with Shama this week, and spoke to her about why she wrote the book, and what’s in it for small businesses.

Shama wrote “The Zen of Social Media Marketing” as she was aware there was an acute need for such a book; she was constantly being asked, even by successful business people, how to use Facebook, LinkedIn and Twitter to enhance their business. These people often didn’t see the point in social media, and disliked the concept of it – she wrote this book to engage and capture that audience.

Social media is becoming a platform on which business deals are started, and completed, and is a great way to build a buzz around your brand. Shama is passionate about the effect this could have on small businesses, so her book incorporates elements that can help everyone from a social media novice through to a marketing coordinator looking for social media tactics that could work for their business.

With case studies throughout, and strategies to guide you, “The Zen of Social Media Marketing” offers something for all levels of reader.

Shama believes that social media should become an integral part of your brand, running through every vein of your business, do you agree?

You can buy “The Zen of Social Media Marketing” here. Shama Kabani can be found on Twitter @Shama , or you can watch fantastic short videos of her online marketing tips on Shama TV – soon to be featured on WinWeb TV. Keep your eyes peeled, and let us know what you think!

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